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For consultants building a business

Be the go-to expert in your market

Let's fix your confusing messaging so your ideal clients see your business as the go-to expert they are looking for.
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Attract Ideal Clients

Close Projects Faster

Command Higher Prices

Worked with these founders

Becoming the go-to expert in your market doesn't have to be this hard

Does this sound familiar?

Adapting prices and scope to fit budgets

Taking work that isn't ideal, but it pays

You work harder, but growth doesn’t get faster

You’ve delegated the work, but everything still depends on you

Feeling like there has to be an easier way

Struggling to stand out from competitors

You don't need more services or packages, what you need is a message that makes the right clients choose you.

Become the Go-To Expert

Celebrate your clients, and let their results do the selling.

A message built on what already works

Find the problem you solve best and make it the center of everything you say.

Proof that sells before you do

Turn client results into stories that answer buyers' questions before the first call.

A proposal that sells for you over and over

Every proposal shows why you’re the expert, and takes 5 minutes to send.

More of the clients you want

Attract people who already see you as the expert, and spend less time convincing.

Celebrate Your Clients

The fastest way to become the go-to expert in your market.

Meet the 2-Day Messaging Sprint

Day 1 · Find your message

  • Who your ideal client really is
  • What makes you the obvious choice
  • Your big promise and signature service

You leave with: Your Message Map for a consistent positioning through out the entire buying journey

Day 2 · Prove it and close with it

  • Your best client stories, ready to use
  • A pitch you can say with confidence
  • A proposal rebuilt to win the deal

 

You leave with: Your Story Bank & The 5-Min Proposal Sales Assets

Two days, live with Juan, fully online. You leave with your message and assets finished, not a to-do list.

What you walk away with

D1 · Message Map@2x

Become the obvious choice

Experts say everything, so their best clients miss why they’re the one. We find who you’re best positioned to serve, and shape your message so they see it.

D2 · Story Bank@2x

Turn past projects into proof that sells

We pull 3–5 client stories out of your experience, each structured as before, turning point and after, with the quotes that matter. Plus a simple process to keep collecting new ones.

D3 · Proposal@2x (1)

Faster isn’t enough. It has to position you too.

AI only knows what’s in your sales call, so it writes deliverables and a price. We build the step everyone skips: a sales asset built on your positioning, insight and client stories. Give it to AI, and every proposal is tailored in seconds and still sells.

We celebrate our clients too

3 steps to becoming the go-to expert

Two days of focused work, done with you, not homework.

Reserve Your Sprint

Pick your dates and answer a few questions about your business and clients.

Do the 2-day sprint

Work with me live and leave with your Message Map, Story Bank and Signature Pitch.

Be the go-to expert

Use your new message everywhere and attract clients who already want to work with you.

You've worked hard to get here. Your message should show it.

You built your consultancy on real expertise, and your clients get real results. But your message hasn't caught up with how good you've become. So you still discount, still explain, and still say yes to projects that don't fit.

We know that feeling, because we've lived it. And there's nothing we enjoy more than the moment a founder sees their best work clearly for the first time, and realizes their clients' success was the story all along.

Since 2014 we’ve helped founders pitch and position their business. Now we help consultants like you become the go-to expert in your market, with a proven process that works.

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Ready to stop trying to save the day for every client and start celebrating them?