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For consultants building a business

Go from trusted expert to the Go-To Company

Clients trust you, but they buy you, not your company. The messaging workshop repositions your business so you can charge more, build a team you trust, and have clients happy to work with all of it.

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See Customer Stories
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Simplify Your Sales

Close Projects Faster

Command Higher Prices

Worked with these founders

Going from the trusted expert to the go-to company is hard

The workshop is for you if...

Clients trust you, but hire you for tasks, not your expertise

You adapt your price and scope to fit their budget

You take work that isn't ideal, because it pays

You've delegated the work, but clients still only want you

You work harder, but growth doesn't get faster

You never want to go back to the months of struggle

If yes, we get it. We've been there. You don't need more services or packages, what you need is a message that makes the right clients choose you.

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Scale your business with StorySelling

The fastest way to reposition yourself as the go-to company for your market.

Become the go-to company for your market

What changes when clients choose your company, not just you.

Clients arrive already convinced

They've seen your stories before the first call. Less pitching, more saying yes to the right projects.

Your prices stop being negotiated

Clients pay for expertise, not hours. Discounts and scope creep stop being part of every deal.

Your team delivers, and clients love it

Clients trust the company, not just you. So you can step back from projects and grow beyond yourself.

It all starts with how clients see you. The 2-Day Messaging Workshop builds the message, proof and proposal that make it happen.

Meet the 2-Day Messaging Workshop

Becoming a company clients choose, not just a person they hire, starts with how they see you. Two days, live with Juan, fully online or onsite. You leave with your message finished, not a to-do list.

Day 1 · Find your message

  • Who your ideal client really is
  • What makes you the obvious choice
  • Your big promise and value

You leave with: Your Message Map marketing and sales assets

Day 2 · Prove it and close with it

  • Your best client stories, ready to use
  • A pitch you can say with confidence
  • A proposal rebuilt to win the deal


You leave with: Your Story Bank & The 5-Min Proposal Sales Assets

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What you walk away with

D1 · Message Map@2x

Become the obvious choice

Experts say everything, so their best clients miss why they’re the one. We find who you’re best positioned to serve, and shape your message so they see it.

D2 · Story Bank@2x

Turn past projects into proof that sells

We pull 3–5 client stories out of your experience, each structured as before, turning point and after, with the quotes that matter. Plus a simple process to keep collecting new ones.

D3 · Proposal@2x (1)

Faster isn’t enough. It has to position you too.

AI only knows what’s in your sales call, so it writes deliverables and a price. We build the step everyone skips: a sales asset built on your positioning, insight and client stories. Give it to AI, and every proposal is tailored in seconds and still sells.

Pricing

Online

Perfect for businesses with remote teams looking to clarify their message.

€4500/One-Time

Includes

  • 2 Live days online, 6 hours each, with you (and your team if possible)
  • Message Map, Story Bank, 5-Minute Proposal
  • Recordings of every session
  • 30 days of ongoing implementation support
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Onsite

Perfect for businesses looking to bring their team together to work on their messaging.

€6500/One-Time

Includes

  • 2 Live days in-person at your office, 6 hours each, with you (and team if possible)
  • Message Map, Story Bank, 5-Minute Proposal
  • Recordings of every session
  • 30 days of ongoing implementation support
  • It includes travel costs & accommodation within Europe
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Not sure which? Book A Call

Client wins

How to become the go-to company

Two days of focused work, done with you, not homework.

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Pick your dates and answer a few questions about your business and clients.

Transform Your Message

Work with me live and leave with your Message Map, Story Bank and 5-Minute Proposal.

Become The Clear Choice

Use your new message everywhere and attract clients who already want to work with you.

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Hi, I'm Juan

You built your consultancy on real expertise, and your clients get real results. But your message hasn't caught up with how good you've become. So clients still buy you, not your company, and you still explain and say yes to projects that don’t fit.

We know that feeling, because we've lived it. Since 2014 we’ve helped founders pitch and position their business. Now we help experts become the go-to company in their market, so they can charge more, build a team they trust and grow beyond themselves.

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Frequently asked questions

Isn't AI enough to write my message and proposals?

AI only knows what you give it. We build the positioning, insight and client stories it's missing, so what it writes actually sells.

Is this right for me if I'm just getting started?

Not yet. The workshop builds on what's already working, so you need at least a year in business full-time and past clients to draw from. If you're earlier than that, book a call and I'll point you to a better first step.

Do I have to change or drop my services?

No. You don't need to pivot your business, we'll actually simplify your services to make it easier for clients to see its value

Can you guarantee more sales?

Nobody honestly can. Results depend on your market and how you use what we build. What I can promise is that you leave with a finished Message Map, Story Bank and 5-Minute Proposal, built on the clients and results you already have.

Would this workshop help me pivot into a new market?

No. This workshop builds on the expertise you've developed from serving your clients over the last years, and uses it to simplify your message to grow your sales. Without the previous experience, this workshop is not for you yet.

Is this coaching or a course?

No. This is a private working session where we run your business through the StorySelling Messaging Framework to reposition you from trusted expert to go-to company so that you can simplify your sales, charge more, and build a team you trust.

Ready to become the go-to company for your market?

Reserve Your Workshop