Less labour, more leverage

Why more hustle won’t get you to $20k/month

October 13, 20254 min read

Let me guess: You’re already working hard. You’re already booked.

And yet… you’re wondering if this is it.

If this business — the one you’ve poured everything into — has quietly become just another job.

One that pays OK… but still depends entirely on you.

One where saying yes to growth means saying yes to more:

More hours.

More work.

More stress.

More sacrifice.

You want to earn more. But deep down, you’re scared that more growth will cost you what little freedom you have left.

That’s why you hesitate.

That’s why you stay stuck at $8k, maybe $12k months.

Because the math doesn’t add up.

More growth = more of you.

And you’re already maxed.

Why This Happens

Here’s the trap I see so many solo consultants fall into:

They’ve grown their business through hustle. Through effort. Through being the expert and the executor.

That strategy works — until it doesn’t.

Because there’s a ceiling to how much you can scale when everything is built around you.

Your time.

Your presence.

Your ability to jump into every client fire drill and custom project.

So when you try to grow, you only know how to do it the hard way.

The linear way.

The “more work = more income” way.

And when that stops working… You look for other options.

Courses. Coaching. Digital assets.

Things that promise scale, but often don’t match your business model, your clients, or your real strengths. Or you do the other thing: You stop growing altogether, not because you don’t want to grow, but because you don’t see how to do it without losing even more of your time.

But here’s the truth:

Your business doesn’t need more of you. It needs less of you, and more of what you’ve already built, turned into systems and leveraged by others.

How To Grow Without Working More

I learned this the hard way.

Back when I was stuck at $8k/month, I believed what most consultants believe:

If I want to make more, I have to work more. And I couldn’t. I was already at capacity.

But when the opportunity came to sell and deliver $40k worth of projects in a single month, I had a choice:

Either transform how I ran my business… Or drop the ball, burn out, and keep playing small.

Here’s what I did instead:

1. I specialized.

No more “whatever-you-need” service menu. I committed to one high-value problem, for one ideal client, delivered one specific way.

This didn’t just simplify sales; it eliminated complexity, raised my prices, and unlocked predictable delivery.

2. I built systems around the work, not around me.

Every part of the process was turned into a repeatable playbook. Not fancy software. Just clear, simple systems that anyone with the right mindset could follow.

No expensive hires. No magical unicorn employees. Just clarity.

3. I stepped out of delivery.

Once the service was specialized and the system was in place, I handed it off.

What happened next?

Over the following years, my team delivered hundreds of high-quality productions without me stepping into a single one. And I dropped down to just 2 hours per week in client work.

More importantly, my business became a vehicle for freedom, not just income.

The truth is…

If your business isn’t growing, it’s dying. Costs go up. Competition increases. Clients expect more.

Trying to stay where you are without evolving is like running on a treadmill that slowly speeds up.

You don’t need to run faster. You need to get off the treadmill.

That starts with realizing the next stage of growth is not powered by hustle.

It’s powered by leverage.

By systems, by specialization, by building a business that works without you.

Not because you’re irrelevant, but because you’re finally acting like the owner, not the operator.

Wrap Up

If you’ve been stuck at the same revenue for months, maybe years… If you’ve been afraid that growth will mean more work... You’re looking at it wrong.

The next level isn’t about working harder. It’s about building smarter.

And that shift starts with one decision: To build your business for leverage, not labor.

→ Hustle gets you to $8–12k/month.

→ Leverage gets you to $20k+ without burnout.

→ It starts with specializing your service, systemizing delivery, and removing yourself from the day-to-day.

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